Citizens, in the last several months your author has seen a number of stories about new, contract-brewed brands built almost purely around a marketing concept or narrow demographic target that seem to be, to put it as objectively as possible, all hat and no cattle. What a lot of folks in the fall of 2012 might have considered “getting into brewing for the wrong reasons.”
My knee jerk reaction was uncharitable and unfavorable. Deep, internet forum-grade butthurt, scandalized like a Victorian lady. My second, more considered line of inquiry was to dig a little deeper. Join me in examining my feelings.
the beer engine 